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March 6, 2003Focus will be dual marketingRead more:CASINO: No casino for years TAXES: Land won't come off local tax rolls REACTION: News of deal spurs praise, some concern ANALYSIS: Gambling may not be near at GT Resort TIMELINE: Key events in history of the GT Resort By Record-Eagle staff writer PESHAWBESTOWN - Andrew Bateman, who will become general manager of the Grand Traverse Resort and Spa next month, will first start sprucing up the place while marketing the resort and Turtle Creek Casino together.
The Grand Traverse Band owns Turtle Creek Casino, less than a few miles away from the resort in Williamsburg. Following the renovations, the main objective is to turn the highly seasonal, golf-focused resort into a year-round attraction, he said. "There's only a 50 percent annual occupancy rate in the area now," he said. "We have to get people to see the area as a four-season destination, so we will concentrate on marketing the casino and hotel together. There will be a gradual metamorphosis of the two business models and then there will be a coming together of both. That gives us lots of opportunities." Bateman, 54, a native of England and one-time mariner in the British Merchant Navy, came to the United States in 1984. He has worked in hotel and casino development for 24 years.
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